DAMAC's Amira Sajwani Launches Prop-Tech Startup PRYPTO To Simplify Ownership Journey

DAMAC’s Amira Sajwani Launches Prop-Tech Startup PRYPTO To Simplify Ownership Journey

DAMAC’s Managing Director and entrepreneur Amira Sajwani Tuesday launched PRYPTO, a prop-tech and property investment startup aimed at creating an ecosystem for buyers, investors, homeowners, and agents, while simplifying the property ownership journey by offering personalized advice from business development, sales, and mortgage executives.

New startup

The early-stage startup’s team has a collective experience that includes deliverables of more than $540 million (AED 2 billion) in mortgages, 1,000+ buyers, and 500+ pre-approvals, according to the startup’s statement.

The fully-digital portal features a dashboard and instant approvals, the startup said. Commissions will be paid out through the portal to make it transparent for customers and agents. Additionally, the startup will provide services for mortgage, equity release, buyouts, Rent Now Pay Later (RNPL), and fractional ownership for now.

Amira elaborated on the startup’s approach, saying that the team would “adopt a customer-friendly and holistic approach covering the gamut of processes related to buying property.”

“We do all the heavy lifting, from getting our customers the best mortgage rates, getting pre-approvals within 48 hours, and ensuring customers maximize their return on their investments,” she said.

Key background

Amira is the daughter of Hussein Sajwani, billionaire and founder of Dubai-based real estate DAMAC, ranked 79th on Forbes Middle East’s Top 100 Companies in the Middle East 2021. Hussein, the 69-year-old tycoon, ranked 6th on Forbes Middle East’s World’s Richest Arabs 2022 list with a net worth of $2.7 billion.

Amira graduated from University College London, where she majored in Project Management for Construction. She also holds a master’s degree in finance from the London School of Economics.

Source: Forbes Middle East

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